Blogging

Articles and stories on blogging to help businesses with content marketing.

Building Credibility Through Your Blog – What Do You Need to Know?

Building Credibility Through Your Blog – What Do You Need to Know?

Blogging is a great way of earning natural links, but it’s even a better way of building relationships with authoritative online entities and your personal/business credibility. Here's how to build credibility through your blog.

How to Find Content Marketing Success in 15 Hours a Week

How to Find Content Marketing Success in 15 Hours a Week

How much spare time do you have on your hands? Are you running, or marketing, a small business, and haven’t eaten lunch anywhere other than your desk since 1994?

You’re not alone. There’s a huge amount to know and do in online marketing, and not everything is as simple as Tweeting a Tweet or Posting a Post.

You need to be creating content as well. And that’s something that, if you’re not careful, can take up your entire day.

I know I need to create content. But why, again?

Why Linkbait Is Not The Evil Viper You Think It Is (And How To Use It To Gain Traffic)

Linkbait, while the name may sound bad or may even have some negative connotation in your mind, doesn't have to be negative at all. It can and should be a productive aspect of your Content Marketing strategy.

How Your Blog Can Get More Traffic From Pinterest in 5 Easy Steps

How Your Blog Can Get More Traffic From Pinterest in 5 Easy Steps
If you're interested in understanding how Pinterest can play a pivotal role in your Content Marketing strategy, these five strategies and techniques will help tremendously.

How To Revive Old Blog Content

How To Revive Old Blog Content

If you’ve been blogging for a while, even if it’s just once a week, it won’t take long to accumulate an archive of “old content.” Some of the content will be great at bringing in traffic from Google Search and links on other websites and regular social media shares, but what about the rest?

If you have old articles on your site which you think should be bringing in more traffic than they are, this post is for you.

Why Revive Old Blog Content?

First, this isn’t about trying to get random old content, like this video, to keep popping up:

Your Blog Needs Passion and Props like a Great Professor

Your Blog Needs Passion and Props like a Great Professor

In your writing, you have to be passionate and excited about your topic, even if it's as old and dry as an ancient English battlefield. Here are several tips and techniques to help you.

Content Marketing may be the most useless, impractical, non-measureable term in Marketing.

Content Marketing may be the most useless, impractical, non-measureable term in Marketing.

Is Content Marketing a useless phrase? Is it impractical and non-measureable? Perhaps. But Mike Allton suggests that it's still an extremely valuable term, and here's why.

You Are A Bad Blogger. But That's OK!

You Are A Bad Blogger. But That's OK!

It’s true, you’re a bad blogger now, but all that’s going to change! It takes time to become a good blogger, just like it takes time to become good at anything.

How Much Content Can I Quote in a Blog Before It Is Considered Duplicate Content?

How Much Content Can I Quote in a Blog Before It Is Considered Duplicate Content?

Including quotes and content from other articles in your blog posts is often a great idea. But how much is too much? What will get you in trouble with Google or Copyright law?

How to Blog Like Mike

How to Blog Like Mike

I have received a lot of compliments lately about my blogging, particularly how fast I'm able to blog. Some have tagged them #MikeAlltonTime, called me the #BloggingBrute, and even said #BeLikeMike. Here's how I do it:

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