Mike Allton's blog

Hootsuite and Evernote Pilot Your Social Media Millennium Falcon

The Millennium Falcon is arguably the fastest ship in the quadrant. A light freighter with upgraded, hyper-drive engines capable of light-speed, the ship also demonstrates superior maneuverability and resiliency in a fight.  Yet none of that matters.  The Millennium Falcon, all on it’s own, is just a “hunk of junk.” It’s only when it’s piloted by the most unlikely of friends, Han Solo and the wookie Chewbacca, that the Falcon becomes the kind of ship even Darth Vader covets.  Is it a stretch to say that Hoo
Hootsuite expert Mike Allton, and Evernote expert Jason Frasca, have teamed up to bring you these incredible maneuvers designed to improve your social media, using both tools in conjunction.

Top Blog Posts from The Social Media Hat for 2014

Top Blog Posts from The Social Media Hat for 2014
These are the top ten most popular articles on The Social Media Hat from 2014 - all of your favorites! Check 'em out and make sure you didn't miss any.

How Can You Improve Your Business In 2015?

How Can You Improve Your Business In 2015?

There are four areas of your business you should be looking at and evaluating for the new year: Your Content, Your Audience, Your Platform and Your Business Goals. Start here.

Why Followers, Not Follower Counts, Matter Most

Why Followers, Not Follower Counts, Matter Most

There's a grand misperception among business owners and social media users that follower counts are extremely important. Too much talk and emphasis is placed on how so-and-so has one million followers. The reality is that after a point, none of that matters. It's true that a new business Twitter account that has zero followers is both unimpressive and ineffective, but once you've picked up some followers, it's highly unlikely that anyone else would care how many you have.

Google+ University - A Complete Curriculum for Business

Google+ University - A Complete Curriculum for Business
Everything a business needs to get started on Google+. This free course includes 40+ modules from Google+ 101 to Google+ 601. Get started today!

The 2nd Annual Virtual Bloggers Conference Sessions

The 2nd Annual Virtual Bloggers Conference Sessions

Throughout the weekend of June 27th - 29th, an amazing collection of expert speakers and panelists came together to share their knowledge and wit and wisdom with all of us bloggers. In this, the second annual Virtual Bloggers Conference, Chef Dennis Littley once again assembled an incredible series of sessions, ranging in topics from Google+ to Instagram to SEO and more. 

Should You Plus Your Own Plus Posts?

http://www.thesocialmediahat.com/article/use-amazing-technique-increase-blog-engagement-google

Are people who +1 their own posts on Google+ just being narcissistic? Or is this a brilliant marketing technique that you're going to want to learn more about? (hint, hint)

Mike Allton's OLD COUNTRY ITALIAN MINESTRONE

Mike Allton's OLD COUNTRY ITALIAN MINESTRONE

We take a break from our normal social media and marketing content to bring you this recipe for the best minestrone soup you'll ever try, as prepared by Mike Allton on The Manly Show.

Feature and Share Comments To Build Brand Community

Feature and Share Comments To Build Brand Community
Despite the raging debate on whether to allow comments or not, many of us still do. And for those that do, comments from readers can be used in a couple of ways to build community even further.

5 Reasons Canva Will Rock Your Blog

5 Reasons Canva Will Rock Your Blog

Canva is one of the easiest, most effective tools I've ever used for creating brilliant images that help me communicate my message to my audience.


Mike is a Social Media Consultant and Blog Coach in St. Louis. He has been working with websites and the Internet since the early '90's. He is active on all of the major social networks and enjoys writing and teaching small business owners on how to leverage the Internet to promote and grow their business. Mike provides training and seminars to businesses and individuals on topics like "Content Marketing - Using Blogging + Social Media + SEO to equal Small Business Success" or "Establishing a Brand on Google+" or "How to use HootSuite to Manage Your Social Media Presence."

Mike is the author of, "The Unofficial Book On HootSuite: The #1 Tool for Social Media Management."

To schedule a consultation or to book Mike for a workshop or seminar, please complete the online contact form.

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The Unofficial Book On HootSuite: The #1 Tool for Social Media Management