Running dry on blog post ideas? Talk to people.

Running dry on blog post ideas? Talk to people.

Running dry on blog post ideas? Talk to people.

Extroverts have it made.

If you're an extrovert, you're comfortable in groups and love talking to other people. I can drop you into a room full of business men and women and you'll work the room like a pro.

Introverts and ambiverts (I'm one of the latter) on the other hand, have a harder time of things. We would prefer not to have so much interaction with others, and might go so far as to avoid networking and social situations.

The thing is, talking to other people can not only be a great source of leads and relationship building for your business, these conversations can also inspire blog post ideas!

So if talking to other people isn't your thing, how can you take advantage of this source for great blog topics?

Use Social Media, and Google+ in particular.

Social Media offers introverts and ambiverts a level of "protection" and control that traditional social settings don't offer. I can decide the level of my activity and interaction on social media, and "walk away" from the conversation whenever I need to.

And even better than a local networking meeting, social media presents us with opportunities to connect with people around the world.

For instance, every day on Google+, I have conversations with people from Boston or Chicago or even the UK. We engage each other through posts and comments as well as Hangouts, and these conversations never fail to spark ideas for me about new blog topics.

To facilitate this, you should be making an effort every day to connect with new people with whom you might want to have interesting discussions. Whether they're peers or potential clients or just personal relationships, be deliberate and selective about whom you follow.

If you're struggling to find these connections and get real value out of Google+ or whatever social network you prefer, I suggest trying the 10 Day Challenge that +Jen Baptist issued her mentees in the Rock Your Tools Mentorship. Each day, for the next ten days, do a search within Google+ on me or more topics that interest you. The topics can be personal or professional. Look for 10 posts by other people that strike your interest and leave a comment. A meaningful comment. Take the time to read the post, and the article if there's a link, and offer your own opinion or response. Do that every day for ten days and you will have engaged in conversations with 100 people! Some of these discussions may not go anywhere, but many will spark additional conversations and engagement. Feel free to circle these people if you want to, but that's not a requirement initially.

Make sure then that you always keep your blogging and content marketing goals in the back of your mind. For instance, any time someone asks me a question about social media or technology, once I've answered the question, I always take a moment to think about whether or not I've answered that question on my blog before or not. A great example is a post I did on HootSuite vs. Buffer. That post was in direct response to several questions I received on Google+ from people I talk to who wanted to know why I use both services.

If you're regularly taking the time to talk to people on social media, you'll create positive opportunities for yourself, and spark all kinds of blogging ideas.

If coming up with ideas isn't your problem and you'd like help with blogging in other areas, please contact me. And feel free to circle me on Google+ to have some conversations of our own!

Image Courtesy of Foreign and Commonwealth Office, Flickr.

Mike Allton, Content Marketing Practitioner

Mike is a Content Marketing Practitioner, Blogger and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early '90's, and is active on all of the major social networks. Mike teaches a holistic approach to content marketing that leverages blog content, social media and SEO to drive traffic, generate leads, and convert those leads into sales.

Mike is the author of, "The Unofficial Book On HootSuite: The #1 Tool for Social Media Management" and "The Ultimate Guide to the Perfect LinkedIn Profile."

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