There's a grand misperception among business owners and social media users that follower counts are extremely important. Too much talk and emphasis is placed on how so-and-so has one million followers. The reality is that after a point, none of that matters. It's true that a new business Twitter account that has zero followers is both unimpressive and ineffective, but once you've picked up some followers, it's highly unlikely that anyone else would care how many you have.
Are you not able to target your audiences and see what matters to them? All you need is the right tool to get an insight about your audience’s location, their interests and behaviours. And Facebook has really tried hard to accomplish your goal. Recently it has launched “Facebook Audience Insight’ to let advertisers gather customer insights about their target audiences.
Have you been using Twitter to improve your brand reputation and domain influence yet?
Twitter is a social platform you ignore at your own risk because it offers an immense opportunity to reach out to customers, both existing and potential, and make a solid impression on them. Whether you are a product based business or a professional services firm, an active Twitter presence will ensure the ‘fame and glory’ of your business spreads far and wide.
Throughout the weekend of June 27th - 29th, an amazing collection of expert speakers and panelists came together to share their knowledge and wit and wisdom with all of us bloggers. In this, the second annual Virtual Bloggers Conference, Chef Dennis Littley once again assembled an incredible series of sessions, ranging in topics from Google+ to Instagram to SEO and more.
Content marketing is a marathon. You start excited and energetic, writing away at lightning speed, dodging and weaving around slower, inferior competitors. Then you hit mile 12. Find out how to win here.