Blogs

Capturing Audience Sentiment - What Periscope Means To Social Media Marketing

Capturing Audience Sentiment - What Periscope Means To Social Media Marketing

Twitter's new app and social network, Periscope, may be the forerunner of a new age of digital marketing, allowing companies to more accurately measure sentiment real-time.

The Ultimate Guide To Building Your Twitter Presence

The Ultimate Guide To Building Your Twitter Presence
Today, I'm going to share seven steps with you to help increase your Twitter engagement by 100% in a couple of months.

How To Start A Podcast [Free Webinar]

How To Start A Podcast [Free Webinar]

On this podcast training experience, you'll learn how to set up your podcast from A to Z with the unique tools that Shannon uses to launch his and his client's podcasts.

Hootsuite and Evernote Pilot Your Social Media Millennium Falcon

The Millennium Falcon is arguably the fastest ship in the quadrant. A light freighter with upgraded, hyper-drive engines capable of light-speed, the ship also demonstrates superior maneuverability and resiliency in a fight.  Yet none of that matters.  The Millennium Falcon, all on it’s own, is just a “hunk of junk.” It’s only when it’s piloted by the most unlikely of friends, Han Solo and the wookie Chewbacca, that the Falcon becomes the kind of ship even Darth Vader covets.  Is it a stretch to say that Hoo
Hootsuite expert Mike Allton, and Evernote expert Jason Frasca, have teamed up to bring you these incredible maneuvers designed to improve your social media, using both tools in conjunction.

Top Blog Posts from The Social Media Hat for 2014

Top Blog Posts from The Social Media Hat for 2014
These are the top ten most popular articles on The Social Media Hat from 2014 - all of your favorites! Check 'em out and make sure you didn't miss any.

6 Reasons Why You Can’t Afford to Stop Monitoring Rankings

SEMrush Domain vs Domain comparison tool report showing common and individual keywords of two competing websites

Rankings have always been the top measure of SEO success. They were what every new and seasoned practitioner alike strove for. Here's why that's still relevant today.

How Can You Improve Your Business In 2015?

How Can You Improve Your Business In 2015?

There are four areas of your business you should be looking at and evaluating for the new year: Your Content, Your Audience, Your Platform and Your Business Goals. Start here.

Why My Content Strategy Needed to Change, and Yours May Too

Why My Content Strategy Needed to Change, and Yours May Too

Perhaps many businesses would be satisfied with 100,000 readers a month, reliable lead generation and consistently solid SEO.

Wishpond isn't like many businesses.

Why Followers, Not Follower Counts, Matter Most

Why Followers, Not Follower Counts, Matter Most

There's a grand misperception among business owners and social media users that follower counts are extremely important. Too much talk and emphasis is placed on how so-and-so has one million followers. The reality is that after a point, none of that matters. It's true that a new business Twitter account that has zero followers is both unimpressive and ineffective, but once you've picked up some followers, it's highly unlikely that anyone else would care how many you have.

How To Create A Stronger Email Marketing Presence

How To Create A Stronger Email Marketing Presence
Email marketing is one of the best strategies that you can use towards your success online. But there are a lot of holes. Learn how to avoid them from someone who's been there.

Pages

The Unofficial Book On HootSuite: The #1 Tool for Social Media Management